Our culture is friendly and intense. But if push comes to shove, we’ll settle for intense.
— Amazon’s Jeff Bezos, Forbes. April 23, 2012


Like any group of people, it is the values, goals and rituals that define and unite a culture. It is equal parts the vision the company has set out for itself and the thousands of small decisions its individual employees make on a day-to-day basis to bring that vision to life — because it’s not merely about what a company looks like to the outside, but about how it behaves, both behind closed doors and with its customers.

Today, the most effective company management teams see their job as providing alignment and clarity between WHERE they're headed (vision), HOW they'll get there (strategy) and HOW they will work together to make decisions, collaborate on goals, and serve customers better (corporate culture).

The Dervish Corporate Culture Project is designed to improve the collective capacity to manage organizational change successfully. It is tailored to the specific needs and culture of the organization, and results in a team or community of committed, enthusiastic and trained change champions who understand their job as culture enablers, and who are supported by senior executives.